ProMat 2019 is around the corner, and there will be over 1,000 solution providers and over 100 seminars sharing the latest strategies and technologies for optimizing manufacturing, distribution, and supply chain systems.
Many retail stores face a growing challenge.
As more and more technology falls into the hands of consumers, some shoppers are leaving traditional retail associates behind. This is seen in Zebra Technologies' 2017 Global Shopper Study.
Shoppers hate out-of-stocks. Period.
First, they drive to the nearest store. They park, walk inside and proceed to search for where that item should be. If they can’t find it, they might ask an associate for help – or they might leave and repeat the pattern at the next store. But when they do find where that item is supposed to reside and they find that shelf, hook, or peg empty… well. That’s a lot of time and effort wasted. And money, too, with the cost of gas today.
There’s no denying that online shopping is here to stay and growing daily. Yet brick-and-mortar retailers still have two distinct advantages over their online-only competition:
Offering the right selection of fulfillment options is an important strategic decision for any retailer.
More and more businesses are discovering competitive advantages in providing the fulfillment methods their customers want. In this post, we’ll identify the major types of fulfillment, why customers want those options, and how you as a retailer can provide them.
Your customer places a product in their online cart. Then they proceed to checkout and… nothing.
The sale never goes through. And you’re left wondering why.
The 2017 holiday shopping season is behind us. And, as always, there were clear winners and losers in the retail industry. The winners view those holiday victories as precursors to a strong 2018, and will seek to capitalize on the things they did right. The losers, meanwhile, will scramble to distance themselves from their holiday failures. Many of them will have already begun pivoting to copy the success stories, attempting to turn their 2018 fortunes while also preparing for a better showing in next year's cycle.
One of the biggest threats businesses of today face is competition. Gone are the days when the only two things a business had to do to see profits coming in were to offer a high-quality product or efficient service and advertise it in the paper or the television. Because there are now many businesses that offer products and services of the highest quality, customers now have the power to make or break a business. Therefore, the goal of every business now should be full customer engagement.