If your business is a service-oriented one, then you know how important your technicians are. They represent the face of your organization as they interact with customers and deliver the service your company is known for. Therefore, they are a very important part of the organization and it is right for you to invest in them.
I recently returned from vacation at one of those all-inclusive resorts, and overall, it was a great trip. The hotel was nice, though similar to others. The food was good, but not exceptional. And as for the weather and location, they were also great, but again, similar to other trips. At first I had a hard time putting my finger on what made it stand out from the other vacations I have taken, and then it hit me: the service was outstanding!