One of the biggest threats businesses of today face is competition. Gone are the days when the only two things a business had to do to see profits coming in were to offer a high-quality product or efficient service and advertise it in the paper or the television. Because there are now many businesses that offer products and services of the highest quality, customers now have the power to make or break a business. Therefore, the goal of every business now should be full customer engagement.
I recently returned from vacation at one of those all-inclusive resorts, and overall, it was a great trip. The hotel was nice, though similar to others. The food was good, but not exceptional. And as for the weather and location, they were also great, but again, similar to other trips. At first I had a hard time putting my finger on what made it stand out from the other vacations I have taken, and then it hit me: the service was outstanding!