In several past posts we provided information about Mobile POS solutions and how they shorten wait times and enable associates to ring up customer purchases virtually anywhere in the store. A recent study conducted by Aberdeen that surveyed over 100 retailers regarding their use of POS devices has indicated that many retailers are moving beyond just transaction processing.
42 percent of the retailers surveyed are integrating POS systems with marketing, merchandising, inventory and Customer Relationship Management (CRM) to offer a more personalized and interactive shopping experience. In fact, 65 percent of retailers have identified mobility as a POS focal point for future improvements.
According to Aberdeen, 64 percent of retail respondents prioritized CRM data as the top integration point for mobile POS systems. With a mobile POS device that integrates with other systems and applications, associates can access customer data to better interact with each customer one-on-one, which can lead to increased sales. Many retailers are also planning to provide product lookup capabilities, pricing information and inventory availability to increase selling opportunities based on internal product information as well.