QR Codes Gain Interest with Retailers

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Posted Feb 18, 2011, 8:56:02 AM by DecisionPoint Team & filed under

In our November 15th post I shared a little bit of information about QR codes and how they’re being used to enhance the shopping experience. QR codes have been an everyday part of life for consumers in Japan for several years and are used extensively as a marketing tool. It appears interest in this popular 2D bar code is growing in the U.S. and many consumers are using their smartphones to capture the QR codes to receive product information, coupons and more. Check out the video below from Cleveland news station WEWS that discusses the codes popping up in their local businesses and the benefits they’re providing retailers.


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