About a year ago I provided information about the growing popularity of QR codes and the ways that they can be used to enhance the shopping experience. According to market research firm comScore, 14 million Americans scanned a QR code in June. However, consumers must be careful to only scan QR codes from trusted sources.
According to a recent article in the Denver Post, Russian software researchers at Kaspersky Lab uncovered a malicious QR code for the first time on a Russian website. And this digital scamming could reach the U.S. if it hasn’t already. While QR codes offer consumers access to on-demand information and promotions, experts caution that you shouldn’t just scan any QR code that you see. Make sure it is from a trusted source, such as those that appear on product packaging or in magazines.
Let’s Get Mobile! Contact DecisionPoint Systems, Inc. for additional information about customer-facing QR code applications.