Mobile Planogram Solutions for Retailers

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Posted Aug 23, 2010, 9:19:20 AM by DecisionPoint Team & filed under

In our April 8th post we discussed the features of Mobile Task Management Solutions and the ways that they provide consistency across retail store locations. Another mobile solution that provides consistency and improves productivity is a mobile planogram solution. Planograms are an important part of the retail industry because proper product placement and merchandising is crucial to sales. That’s why you’ve got to get it right, and not just in one location, but in every store.

gbmobile-planogram-screenshot1Depending on the size of a store or the shelf reset that is taking place, paper planograms can become quite confusing. At right is a screenshot from DecisionPoint’s software partner Global Bay that shows the detail your associates will have right at their fingertips instead of relying on a poorly printed paper planogram. With a mobile planogram solution in place, headquarters captures and sends images and detailed store-specific instructions to mobile devices and store associates are trained on the shelf layout guidelines. Once the layout has been completed, store associates can send an image back to headquarters for approval. With a mobile planogram solution you will:

  • Eliminate confusion and error
  • Maintain a standardized floor and shelf layout
  • Enforce product placement guidelines from headquarters
  • Improve productivity
  • Enable fast transmission of time sensitive layouts


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