Mobile Device Retail Traffic on the Rise

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Posted Jan 14, 2011 11:26:07 AM by DecisionPoint Team & filed under

a_woman_mobile1-300x200Holiday shopping is upon us and according to recent analytics-based findings by IBM, this November an unprecedented 15 percent of people in the U.S. that will be logging onto a retailer’s website are expected to do so from a mobile device. In fact, according to IBM, record numbers of consumers will shift their shopping from the PC to their mobile device this holiday season. In October nearly 11 percent of people used a mobile device to visit a retailer’s site, up from 4.2 percent in October 2010.

The shift from PCs to mobile devices is an opportunity for retailers topersonalize shopping experiences and drive loyalty with tailored promotions such as mobile coupons.

Let’s Get Mobile! Contact DecisionPoint Systems, Inc. for additional information about mobile loyalty programs and customer-facing applications.

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