You may have noticed that many large retailers and restaurants are beginning to adopt mobile coupons and are taking advantage of this new marketing tool. Mobile coupons drive awareness so that retailers can increase sales and promote loyalty without customers being hassled with clipping coupons. A recent report by ABI Research reported that 63% of consumers feel that a coupon is the most valuable form of mobile marketing.
The most secure form of mobile couponing is the transmission of a bar code to a cell phone screen that is then scanned at the POS checkout. This form of mobile couponing is very similar to mobile ticketing and 2D bar codes are best suited for these applications. 2D symbols like the Aztec code place critical data at the center of the code where mobile display screens are brightest to ensure the best reads possible.