Mobile Applications for Employees Create Big ROI Opportunities

Posted Jan 22, 2010 9:38:33 AM by DecisionPoint Team & filed under

salesforce-automation1-150x150Here at DecisionPoint we love providing fast facts about how field mobility applications help businesses realize ROI. Today I’d like to provide some fast facts from a recent survey completed by Consumer Goods Technology. Their research revealed that mobile technology usage by internal employees is increasing and specific solutions are having a big impact on ROI. After surveying consumer goods companies the research revealed that:

  • 77% of respondents believe that when considering mobile applications, sales and merchandising has the most potential for ROI.
  • 57% of respondents believe that when considering mobile applications, sales force automation solutions present the biggest ROI opportunity in the next 3-5 years.

 

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