Here at DecisionPoint we love providing fast facts about how field mobility applications help businesses realize ROI. Today I’d like to provide some fast facts from a recent survey completed by Consumer Goods Technology. Their research revealed that mobile technology usage by internal employees is increasing and specific solutions are having a big impact on ROI. After surveying consumer goods companies the research revealed that:
- 77% of respondents believe that when considering mobile applications, sales and merchandising has the most potential for ROI.
- 57% of respondents believe that when considering mobile applications, sales force automation solutions present the biggest ROI opportunity in the next 3-5 years.