Consumers have greater access to data than ever before and this creates opportunities for retailers to tap into new channels and better interact with customers via mobile applications. In fact, Nielsen forecasts 120 million mobile Web users by mid-2011.
Mobile applications such as mobile ordering, mobile coupons and mobile price comparison, will begin gaining importance to consumers that are constantly connected. These new customer-facing applications increase customer loyalty and improve the shopping experience. DecisionPoint can help you pursue the mobile consumer segment by “mobilizing” your current website and developing a strategy to interact with your customers on their mobile devices that ties into your loyalty programs.