In past posts we’ve provided information about how retailers are using QR codes to enhance the shopping experience. Another 2D code that is being used to drive customer satisfaction and product awareness is the Microsoft Tag. These High Capacity Color Barcodes (HCCB) use a cluster of colored triangles instead of the typical square pixels associated with 2D bar codes. As you can see from the example at right, Microsoft Tags are quite different looking from the popular QR code. Although they may look different, both codes are providing retailers with new opportunities to interact with customers. With the click of a smartphone button, customers can access product information, websites and more.
Microsoft Tags can encode a large amount of information in a small space—up to 3,500 characters can be embedded in a square inch. Microsoft Tags are free to create and use and can be added to almost any surface, making them ideal for interactive marketing. One of the unique features of Microsoft Tags is that unlike other 2D codes you have the ability to create completely custom tags that better represent your brand.