I just read an article in Los Angeles Times about the growing interest in using in-store iPad retail applications to boost sales. Sandra Jones of the LA Times reported that retailers are using iPad’s in stores for a variety of applications, including:
- Staff and customers can browse inventory not available on store shelves
- Gathering customer data
- Testing the device’s potential as a mobile checkout
- And more
With the rise in tech-savvy consumers, many retailers are looking towards technology for new ways to interact with customers and increase sales. For additional information, you can read the full article here.