It’s been awhile since we provided a post about a bar code symbology, so today we’re going to take a look at GS1 DataBar. The GS1 DataBar family of symbols was formerly known as RSS symbols or Reduced Space Symbols because of their ability to carry more information and identify small hard-to-mark products. In addition to promising more data in less space, GS1 DataBar has some unique features that support product authentication and traceability.
GS1 DataBar enables Global Trade Item Number (GTIN) identification and supports Application Identifiers (AI). This enables the symbol to hold additional information such as expiration date, lot numbers and serial numbers. The primary focus for GS1 DataBar is to provide a solution that supports traceability and authentication to improve the quality of fresh products scanned at POS.