Often one of the most difficult tasks company’s face is how to define their place in the world and differentiate themselves from their competitors. Every company is different, even those that provide the same product or services. This is because companies are more than just the products and services they sell. Companies are a collection of individuals and as such each brings a unique view of the world which influences “HOW” as opposed to “WHAT” a company produces. It is the “HOW” that truly determines the image or brand of a company. Taking a long look at HOW you are different from your competitors is one method for identifying your unique value. Another method to help define your company is to look not at the items you produce but the end result of what these items produce. A company that manufactures drill bites may describe themselves as the leading provider of “accurate holes” for cabinet manufactures.
Want to leave a comment?