At the beginning of the year, VDC Research Group listed 2D imagers as one of the top 5 trends for the bar code solution market in 2011, saying that “mobile marketing initiatives and continued investment in both retail and industrial use environments will be key drivers for 2D imaging solutions in 2011.” And VDC expects the investment in 2D imagers to outpace laser scanners and linear imagers in the coming years.
There are several key factors driving the growth of 2D imagers, one in particular is to address anticipated application requirements. The use of 2D symbologies has increased and 2D imagers “future proof” investments by providing a flexible scanning solution. Businesses looking to provide more information and documentation will find that 2D imagers capture more types of data, such as:
- Images that can be associated with data
- Mobile bar codes