Staying connected with consumers is important to increase loyalty and remain competitive. A new trend in kiosk solutions is helping retailers connect communications customers receive on smartphones outside of the store to their in-store experience. Wireless kiosks can connect to outside promotions such asmobile coupons and customers are directed to in-store kiosks to validate the code and coupons are quickly printed for use at the checkout. Wireless connectivity helps manage promotions by integrating with back office systems and can tie into inventory levels. Based on the type of promotion a customer receives outside of the store, kiosks can also provide additional advertisements and up-sell opportunities for related items.