Automating the Retail “Black Book”

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Posted Nov 2, 2010 1:20:13 PM by DecisionPoint Team & filed under

motorola-mc75-retail-2-small1In the retail industry many commissioned sales associates at department stores and specialty fashion stores refer to their book of clients as their “black book.” This black book of clients poses a problem for many retailers because using a paper system to track customers and past purchases means that when a sales associate leaves, so does all of their client data. Many retailers have begun automating the “black book” and supplying their sales associates with Enterprise Digital Assistants (EDAs) that not only increase customer satisfaction, but also capture all customer data so that it stays with the retailer. Some typical applications that run on EDAs and empower sales associates include:

  • Updating and accessing customer profiles
  • Accessing data on sizes and preferences
  • Analyzing past purchases
  • Scheduling appointments
  • Creating customer wish lists
  • Product consultations
  • Automatic recommendations

…And more! Mobile clienteling solutions empower associates, help increase sales and retain customer loyalty.


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