Mobile Matters

Steve Smith

Recent Posts

How Retail Technologies Can Impact Your Brand

Posted by Steve Smith on May 3, 2017 8:30:00 AM

Companies brand themselves to differentiate from their competition. Their brand's purpose is to carve out a company's portion of this world where their ideal customers can congregate and spend. By definition then, brands are unique. Walmart and Barneys both sell clothes, but their brands share nothing in common.

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Topics: enterprise mobility solutions

Intimacy: The Next Frontier in Mobile Retailing

Posted by Steve Smith on Apr 26, 2017 9:00:00 AM

Mobile retail will become a higher dollar retail channel than desktop sales. Perhaps not in direct sales, but mobile devices end up boosting sales through all channels because of the value they bring to customers' retail experience.

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Topics: enterprise mobility solutions

What Should a Tailored Customer Retail Experience Look Like in 2017?

Posted by Steve Smith on Apr 17, 2017 9:00:00 AM

Retail consumers are a different breed than generations before them. Armed with mobile devices and specific ideas about the products they want and the prices they are willing to pay, the overall retail experience has changed.

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Topics: enterprise mobility solutions

Overcome Financial Management Challenges in the Field with Mobile Technology

Posted by Steve Smith on Apr 11, 2017 8:00:00 AM

Take a good hard look at your business. How do you see it five years from now? Would you have more employees or customers by then? Would you be offering more products and services? To answer these questions, you need to look at how your organization is performing in the market. Are your revenues on target? Do you have enough profit and cash flow to last you even when sales slump?

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Topics: financial management challenges, mobile technology challenges

Understanding the Mobile Worker in the Enterprise

Posted by Steve Smith on Apr 6, 2017 8:00:00 AM

Mobility has provided the enterprise with many opportunities for increasing productivity along with novel strategies to create new improved business practices.   In this fast-paced world, mobility is not just a business trend; it is now a tangible reality, a weapon for gaining competitive advantage. We see the proof everywhere: in Retail Stores, in field operations, in warehousing and inventory processes and even in sales and delivery.  

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Topics: mobile worker, mobile workforce

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