Arm Store Associates and Managers with Mobile Technology to Increase Loyalty

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Posted Dec 26, 2011, 10:58:48 AM by DecisionPoint Team & filed under

Motorola-ET1-Retail1During a recent webinar, presented by Retail TouchPoints, titled “The Road to In-Store Mobile Commerce,” Steve Rowen, of RSR Research, shared key findings from the company’s 2011 edition of its annual store benchmark survey. Survey findings showed that 70% of respondents have utilized technology-enabled touch points for store associates for more than a year, a significant increase from 49% in 2010. And 25% of respondents said they now are providing store managers with mobile technology-enabled touch points, up from 14% in 2010.

According to Rowen, mobile technology presents a prime opportunity for retailers to increase foot traffic and drive in-store engagement. In fact, 73% of retailers said “deeper customer engagement that builds loyalty through mobile channels is the most valuable opportunity we have today.”

Let’s Get Mobile! Contact DecisionPoint Systems, Inc. for additional information about our mobile retail solutions that enhance the shopping experience and drive loyalty.

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