The 2017 holiday shopping season is behind us. And, as always, there were clear winners and losers in the retail industry. The winners view those holiday victories as precursors to a strong 2018, and will seek to capitalize on the things they did right. The losers, meanwhile, will scramble to distance themselves from their holiday failures. Many of them will have already begun pivoting to copy the success stories, attempting to turn their 2018 fortunes while also preparing for a better showing in next year's cycle.
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