While Google and Apple advertise the availability of tens of thousands of mobile applications ready for download, the reality is these applications are not intended for nor meet the requirements of business users. Business ready or “Enterprise class” mobile applications remain the domain of specialized software development companies that focus on specific vertical markets and business processes. While the number and reach of these software development firms is growing, there still remain a very large number of customers that simply cannot use off-the-shelf mobile applications. Whether it is due to a lack of availability or because general purpose applications cannot support all of the unique business processes that give your company its competitive edge, the result is the same. The lack of a mobile application means that the company will not be able to take advantage of the benefits mobile computing can provide.
Luckily there is a solution. In addition to off-the-shelf mobile applications there are also a number of software development firms that provide custom development of mobile applications. In fact, custom applications are responsible for the mobile movement that we enjoy today. Custom mobile applications are exactly what they sound like; they are mobile applications that are specifically designed and built to meet the unique business requirements of their intended audience. As such, no two applications are identical. While this might sound risky, in fact, a properly designed and executed custom application often gains greater user acceptance, faster deployment and achieves a better ROI than off-the-shelf applications. The greatest reason for this is that off-the-shelf applications rarely meet all of your business needs and as a result, compromises for process or performance are necessary or application changes are required.